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What will you learn?

Here's a sneak-peak of what you will learn

Things covered in the course

Here are the various topics and concepts covered in this course.

Introduction

  • What is Marketing?
  • Different fields in Marketing
  • Careers in Marketing

Concepts

  • Segmentation and Targeting
  • Positioning
  • 4Ps of Marketing Mix
  • 7Ps of Marketing Mix
  • Product Strategy
  • Place and Distribution
  • Pricing Strategy
  • Promotion Strategy
  • 5Cs of Communication
  • Important Marketing frameworks

Practical Implementation

  • In-depth real world business case analysis
  • How to think about a business problem
  • Validating the solution as per stakeholders

This course includes

  • Self-paced learning modules
  • 3hrs+ on-demand video
  • Downloadable case sheets 
  • View on desktop and mobile
  • Lifetime access

About your instructor

    Hi, I am Darpan Saxena, an MBA graduate from the Indian Institute of Management (IIM), Udaipur.

    I present to you my 8+ years of Marketing expertize in this course. I am sure you will learn this really well.

    Who is this course for?

    Students with marketing subjects, MBA students, and early professionals looking to solidify their marketing concepts.

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    School/Undergraduate students

    Virtually work on projects together with your team.

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    MBA aspirants and students

    Never worry about storage with up to 2TB included!

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    Early professionals

    Measure performance in real-time so you can keep improving.

    What students are saying

    Hear what top students are saying about Darpan’s expertise:

    You made marketing extremely interesting as a CA and finance professional. Also, I learned the skills and personal branding I need for a fulfilling career.

    Sadhna Sharma

    MBA, IIM Ahmedabad

    My previous Digital Marketing Certifications were all generic, and I wanted something new. The course was a blessing for me and answered all my questions.

    Surabhi Bhuyan

    MBA, IIFT Kolkata

    As a 1st-year MBA student, I was overwhelmed with so many options to choose from, but you gave me direction. The concepts are unique, comprehensive, and well-organized.

    Prachi Patil

    MBA, SIBM Bengaluru

    Choose the right learning mode for you

    There's a plan that works for student's type of learning.

    ONLY EBOOK

    For those who love to read.

    Marketing Concepts Mastery covered in the form of a detailed eBook delivered as a PDF. Lifetime access.

    Launch Price: ₹500 INR

    ₹300 INR

    Pre-order now →

    SELF-PACED COURSE + EBOOK

    For the complete package.

    Watch the self-paced course and backup your learning using the eBook. My students' most preferred package.

    Launch Price:  ₹2500 INR

    ₹700 INR

    Pre-order now →

    SELF-PACED COURSE

    For those who love to watch.

    Marketing Concepts Mastery as a self-paced course with recorded videos. Lifetime access.

    Launch Price: ₹2000 INR

    ₹600 INR

    Pre-order now →

    Frequently Asked Questions

    Is this course for beginners or advanced learners?

    This course covers the basic concepts and how they are applied in real case studies. So, for the beginner learners this serves as a great first step. Whereas advanced learners will be able to cover their knowledge gaps and revise.

    Do I get lifetime access?

    Yes, you will get the lifetime access of, both, the eBook and the Self-paced course.

    Who is this course NOT for?

    If you think you have perfect knowledge in Marketing and have a 'know-it-all' attitude' - you can excuse this. This requires a learner mindset.

    Is there a money back?

    No. Please make a wise choice. The price has been kept low so that you don't have to worry much for your learning.


    Pre-order now and learn what matters.

    Get full access to the course materials on or before 31st March 2023


    Pre-order now →