

THE FOUNDATION:
5 Engaging Pages of Website Content
Engaging website content and sales copywriting services with personality for any stage of business or organization growth.
Whether you are beginning a new project, want to refresh an established organization’s digital presence, or seek continued growth support, Refine + Conquer (R+C) will meet you where you are to assess, strategize, and creatively implement your vision.
The Refine + Conquer content writing process moves your team (no matter the size) through three steps to ensure brand clarity, develop effective and engaging content, and provide you with targeted and appealing copy to optimize community engagement.
STEP ONE: ASSESSING
Brand Audit (5 full pages of business or organization brand content in a digital document)
Evaluate your business or organization at your current stage, the competitors or like-minded groups, and audience(s)
Develop or fine-tune your mission, goals, and voice
Create a detailed description of your target audience(s) and methods to help you reach them
*Logo Consult: 1 hour graphic design consultation to refresh or create your logo files and advice placement
Bio + Story:
Professional bio and business or organization description
Your business story, your “why,” to connect and attract potential clients
*R+C network referral available for full high quality branded logo and collateral package
STEP TWO: WRITING
Website Content
5 Pages of Website Content (Home, About, Services, Testimonials/Client Reviews + Bonus FREE Contact Page Add On)
Digital Image and Link Placement: choose photos/images, implement layout, and integrate links
Client testimonials/feedback survey creation and implementation
*Aligned Services: R+C network referrals available for technical website development
5 page website builder integration of content and image placement
Martech website integration services (email list builder/opt-in form, scheduling software, newsletter integration)
*R+C network referral available
STEP THREE: ONGOING
Additional Content Support Add Ons (can be added to The Foundation package price)
Build a Blog Project and 3 month Blog Calendar
2 Blog Posts : 2 growth oriented, story centered blog posts
Short form sales page for a featured offer or list of services in an engaging, fully designed, ready to use (print and digital) PDF for use as a website landing page or sales flyer.
Long form sales page for a service package, a special event, or limited time offer in an engaging, fully designed, ready to use (print and digital) PDF for use as a website landing page or sales flyer.
Email funnel copy (3-5 emails) to connect with potential clients who want what you are offering
Email newsletter and news updates copywriting
Price is to be determined by the client’s stage and needs.
*payment plans available
Let's build your FOUNDATION.
Reach out, book a call, or apply today.


