Stop Having Your Exhibition Announcements Ignored by Journalists
The exact framework that helped our clients get featured in mainstream publications (not just arts media)
You spend months planning the perfect exhibition. You write a press release. You send it to journalists.
Nothing.
Here's why: Your press release gets deleted in 3 seconds. Not because your exhibition isn't worthy, but because you're making the same mistakes 90% of cultural institutions make.
What You'll Get in This Guide
The 3-Second Test – The simple formula that makes journalists actually read your emails
The Crossover Strategy – How to get mainstream media (not just arts publications) to cover your exhibitions
AI Prompts for Media Outreach - Ready-to-use prompts that help you craft compelling pitches quickly
Digital-First Media Relations – Meet journalists where they actually work
This approach has helped artists and institutions we work with get featured in non-arts publications and significantly broaden their reach beyond traditional cultural media.
Media Mastery for Cultural Institutions
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This isn't about sending more press releases—it's about sending smarter ones.
Why This Guide Works
Most institutions: Send generic press releases to everyone
Smart institutions: Use the journalist-first approach to get guaranteed coverage
Most institutions: Only pitch arts media
Smart institutions: Get mainstream media using the crossover strategy
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