Shut Up & Show Up!

The Content Creation Club for solopreneurs who need a gentle kick up the bum to get sh*t done. 

Friend, I absolutely get it. I've been there, but I know that when I do show up regularly, I see huge rewards.

I'm top of mind, so I get more referrals, conversations, and leads. Plus, I convert those leads easily because I'm already familiar with them.

This stuff works, which is why I'm so passionate about it.

But I completely understand the difficulty in getting it done. I talk about all the things I need to do, but they slip to the bottom of the list and rarely actually get done. 

So, what exactly is it?

It's a monthly membership that provides the space, support and guidance to get you creating and improving your content so you can show up consistently in your desired places, reap the rewards of staying top of mind and enjoy a bountiful pipeline of leads and referrals from perfect-fit customers.

You can create content for your website, emails, podcasts, socials, video channels, presentations, and blogs. Anything you like for anywhere you want to show up.

Here's how it helps you to do just that:

🪶 Twice Weekly Online Co-working Sessions - Monday 1.30 - 3.30 & Tues - 8.30-10.30am

🪶 Copy Clinics - Live Q&A plus you can submit some content for a live review and feedback

🪶 Workshops - Level up your skills each month with a structured and interactive workshop session

🪶 Planning Sessions - Quarterly plan and review, look at the year ahead to create a strategy that's highly effective

🪶 WhatsApp Group - Optional and strictly for accountability, staying on track and content-related chat

All of this for just £25 per month. Sound like a bargain? It is.

Ready to get cracking?

Need the nitty gritty?

No problem. Here it is...

Co-working

Have you ever been in a co-working session only to find it hard to focus over the chit-chat? Me too. So, there are two reasons the membership is called Shut Up and Show Up! During co-working sessions, we will have 5 minutes or so at the start to say hi and state what we are working on, then it's mics muted and heads down to crack on.

After an hour, we'll have a little tea break and catch up to reset the brain, meaning you're ready to hyperfocus again for the next hour. It really works, honest.

Co-working forms an essential part of the membership because as the months roll by, I want you to feel accomplished like you're actually getting some shizzle done, showing up and seeing more feast and less famine as a result.

Hmm... I'm not convinced by this co-working lark🤔

You're not alone there! Quite a few people aren't sure about it, and of course, like anything, it isn't for everyone. I've had members join who weren't sure about it, and after one session, they commented about how much work they managed to get done as they were much more focused and less easily distracted!

Why? Because for a lot of people, seeing others looking so focused and quietly getting on with their work helps them to do the same. Your mind might wander, but you glance at the screen and see others still focusing and that reminds you to do the same. Without that, you might have gone and made another cup of tea or picked up your phone.

Then, in the middle, we have a brain break. A cuppa and a chat for ten minutes to refresh and reset. Co-working is particularly beneficial if you work alone all day, as that can feel quite lonely. So, having colleagues to work alongside and have a quick chat with can make a huge difference.

Still not convinced? Come along and try it out. Some sessions are workshops rather than co-working, and the membership is still practical and super useful for accountability and resources.

Workshops

These will be either once or twice a month and will vary from educational sessions where you'll learn some new content skills, to planning, brainstorming and discussion sessions, to guided do it together sessions; for example, we may have a dedicated session to freshen up our websites or repurpose some past content. All the things you forget to do... I'll be giving you nudges and providing the time and space to actually do it. 

Planning Sessions

You could just create content all willy-nilly like, but if you want to turbo-charge your results, a strategy is what you need. Have you ever decided to launch a new offer, put out a few posts and then failed to get bums on seats? 

Yeah, you're not alone. We need to promote a LOT more than we think we do. We need to show up consistently with a really clear message for weeks for people to start taking notice. 

So we'll be doing some planning, looking at the year ahead and then also reviewing and making quarterly plans and monthly content plans. So your content makes sense, is easier to create and gets much better results.  

Copy Clinic

These will be held during a co-working session roughly once a quarter. It's a chance to come along and ask any questions, brainstorm a little and see a live critique of some copy or content that you or another member has submitted beforehand.

All of these sessions will be recorded and added to your resource library so you can watch on-demand as and when it suits.

Why is critique helpful?

The thought of having your work dissected on Zoom may feel utterly cringeworthy, but it's such a valuable exercise. Seeing a piece get transformed whilst you watch is powerful stuff. Because it's visual, you'll have a greater understanding and retention of the information and be better able to transfer what you learn to your own work. 

You may find that you look at a piece of work and either think it's good or feel it's slightly off, but you aren't sure why. Seeing writing evolve from good to great will sharpen your eye for what great looks like and how to achieve it. 

But wait! There's more...

WhatsApp Group

I know, I know... "Not another WhatsApp group." I can hear the groans already. However... this is entirely optional, but also, it's strictly content accountability. No chit-chat, no quotes, no picking your phone up to 564 unread messages 😂. This is simply a space for reminders, nudges and genuine accountability if you wish to be part of it.

What to expect from joining the club...

If you turn up, create content and stick to a plan or strategy, here's what you can expect...

1. Enquiries and DMs dropping into your inboxes more regularly

2. Higher conversions as the enquiries are fresh from the oven hot!

3. Consistent income!! Yes... really!!

4. More referrals as more people understand exactly what you do

5. Requests to be on podcasts or give presentations and talks

6. Invites to switch on the Christmas lights as you become a local celeb... ok, maybe not this last one, but you never know!

Now, before you get too giddy at the prospect of being a local celeb, I just want to point out that just handing over £25 every month will not produce these results. 

Like everything in life, you have to put in the time and effort. Turn up to the co-working, be strict about using that time to create content and follow some sort of plan. The more you use the membership as it's intended, the greater the rewards you'll reap. 

I'll hold space and give you the tools, skills and resources you need, but it's down to you to shape your content and strategy to fit you and your business.