Simple Content Marketing for Small Businesses
👉🏼 Are you struggling to be consistent with posting content?
👉🏼 Fed up staring at a blank page, wondering what to write?
👉🏼 Do you want to easily attract more qualified inbound leads?
👉🏼 Keen to understand how to use AI effectively and stand out like a knickerbocker glory in a sea of bland, vanilla content?
Well then, I guess it's your lucky day because you are in just the right place!
I can help you with all of those things and more, without the overwhelm or complexity... happy days!
First off, let me just say that I believe there is great power in simplicity.
When something feels complex, or we aren't entirely sure what to do, procrastination slips in, and content creation is a classic example of this in most small businesses.
Outsourcing isn't always an option, but it frustrates me when a lack of money blocks people from getting the help they need.
I wanted to be able to help those whose budgets don't stretch to done-for-you services.
This course is my solution to that. Using a done-with-you method, I've demystified and simplified the whole process.
It takes you back to the foundations of content marketing and persuasive writing (copywriting), arming you with foundational tools to level up your writing, boost confidence ,and easily create a content plan you can stick to so you can attract more leads.
The next live course starts May 5th 2025, and you can secure your spot right now for just £97! (That's actually the total price, not just a deposit 😁)
Can't make it live?
No problem... all sessions are recorded and sent out in your recap email after every session. You'll have access for at least 12 months, so you can go back and refresh whenever you want to.
PLUS... You lucky thing, you'll also have the option to come back and attend live sessions of all future rounds for the next 12 months, too!! Amazing huh?
I'll be available throughout the course for help and advice, too, so if you don't make the live session, you can still get help from me or in the Facebook community.
How it works...
- The course consists of 4 live 60-minute Zoom calls over 4 weeks. These are held on Mondays at 11.00 am, with a full recording and Google doc sent out afterwards.
- Live Q&A on every call.
- Support from me along the way.
- Access to a Facebook group for community networking and additional support.
- Recap email after every session containing links to resources and recordings.
All this for just £97!
Can't make this date? Get on our waitlist and I'll let you know as soon as the next round is open.
By the end of this short course, you'll have...
- A topic bank that's brimming over with great ideas
- A clear and simple content strategy that gets the results you desire
- The skills to easily write great blog posts... and other content
- The confidence to rinse and repeat month after month
- A month's worth of content ready to go
Warning... following this simple strategy may lead to more business than you can handle as people clamour to work with your fabulous self!*
*Of course, individual results may vary and depend on multiple factors.
Never again will you be posting without purpose or suffering from blank page paralysis!
Not sure it's for you? Book a free call and we can have a chat over a cuppa to see if it's the right fit.
What to expect...
The course follows my simple 4-step strategy for consistent content creation:
1. Create a topic bank & content strategy
2. Write a blog article
3. Repurpose the blog
4. Create, mix and schedule
It isn't the only way to achieve success. Nor is it a one-size-fits-all blueprint.
The beauty of this is that it's a framework. It's flexible and can be moulded to suit you and your business, so it works effortlessly for you.
Here's what you'll learn from each session...
Week 1. Brainstorm Your Topics
Defining your target market and where they hang out
Choosing your channels
Ideas and inspiration to easily fill your topic bank using a simple-to-follow framework.
Using AI effectively to help the process of content creation
How to organise your time and tasks for maximum productivity.
Downloads: Strategy spreadsheet to keep you organised and on track + Key dates and cultural days list.
Homework: Continue to fill in topics sheet.
Week 2. Write Your Article
Q&A and discuss homework task.
Form a strategy that gives results
How to structure your article.
What makes a good blog post.
Framework to make writing quick and easy.
Secret cheat if you really don't want to write a blog post!
Workbook: Blogging best practices and framework.
Homework: Write your article - send it to me for feedback.
Week 3. Repurpose Your Article
Q&A and discuss homework task.
Learn exactly how to repurpose your blog into numerous pieces of content such as video, text, images, slideshows, newsletters and more.
The savvy way to use AI
How to structure social media posts
Crafting a great Call To Action - and what to avoid!
Workbook: Guide to repurposing - Pick your perfect CTA
Homework: Finish exhausting your article of content!
Week 4. Fill your Content Calendar.
Q&A and discuss homework task.
How to mix up posts for better engagement.
Finding your perfect content schedule.
A bit about #hashtags.
Overview of scheduling software.
Batch creation method and framework
Workbook: Printable content calendar - Popular #'s list.
Homework: Schedule your posts!
Did you know? Businesses with blogs generate 67% more leads than those without - Hubspot
