The complete end-to-end strategy PLUS 50 email templates to engage, retain, and seamlessly convert your mailing list into sales.

Inside the Slam Dunk Email Sequences mini-course and template bundle (packed into one EXPLOSIVE eBook) you will discover:

🔥 50 ready-to-use email templates across 10 unique sequences: Dive into a comprehensive collection of 50 meticulously crafted emails, spread across 10 different nurture sequences. Each sequence is designed to engage and retain your subscribers, setting the stage for eventual - and beautifully effortless - sales.

PLUS…

🔥 Subject lines that just can't be ignored: Ensuring your emails actually get opened is the first step! Without that, you're just shouting into the abyss. I'm giving you all the formulas that work when writing successful subject lines.

🔥 Master the art of subtle selling: Learn the art of easily selling within your nurture sequences without making your subscribers feel like they're being sold to. These techniques ensure your messages are persuasive yet completely seamless.

🔥 Ethical NLP techniques for email: Enhance your email copywriting with ethical Neuro-Linguistic Programming (NLP) techniques that can influence reader behaviour and increase conversion rates without compromising your integrity.

🔥 Storytelling for sales: Discover how to weave compelling stories into your emails that do more than just tell a tale - they sell. This section teaches you to use proven narrative techniques that build connection, deeply engage the reader, and drive action.

🔥 Lifecycle email strategy explained: Understand the subscriber lifecycle - from awareness to advocacy - and how to tailor your emails for each stage. This advanced insight helps you create more targeted, effective content that resonates with where your subscribers are in their journey.

🔥 Leveraging the 'P.S.’ section: Uncover the power of the 'P.S.' section in your emails as a stealthy tool for driving conversions. Learn how to use this often-overlooked part of an email to subtly encourage sales, almost effortlessly.

AND... AN EXTRA EXTRA EXTRA BONUS!!!

🔥 How to sell low-ticket products via email: Dive into an exclusive bonus section that details the entire pre-launch of this very product in April 2024. Discover how I generated £6,777 cash in just one week using purely organic methods. You’ll gain access to real numbers and detailed analytics, providing a clear view of what drove success and what needed adjustment. 

🔥 Follow my journey through every phase of the pre-launch: Yep, from the initial concept to the final sale, I'm uncovering the critical nuances of timing, marketing emails, and audience engagement that can dramatically influence your launch outcome for low-priced offers.

🔥 Plus, learn about pricing strategies: I’ll reveal how I identified the perfect pricing sweet spot that maximised both uptake and revenue. These insights will equip you to strategically price your own products to optimise both interest and profitability.

🔥 And there's more - a breakdown of a high-converting sales page: And because I just can't resist... I will walk you through a detailed analysis of each section of the sales page you are reading right now (how meta!) which achieved an astounding 47.9% conversion rate during the pre-launch week - almost unheard of in our industry.

Why you need to learn email copywriting from me - now!

• EXPLOSIVE GROWTH:
  Following a big list cleanse at the start of 2024, I OVER doubled my mailing list in just 75 days, jumping from 387 to 809 subscribers - all organic, with absolutely no ads. That’s 5.5 eager new subscribers every single day, hungry for content. 
  
• MIND-BLOWING METRICS:
  Forget average. My emails average at a ~51% open rate - nearly double the typical rate. Even better is my ~75.3% CTOR (the average is somewhere around 11%), which means when people open my emails, most of them act. CTOR matters because it’s the only way you can accurately measure engagement, giving you the truest sense of your content’s impact.
  
• RARE UNSUBSCRIBES:
  I’m talking ~0.2% levels of rare, in fact. My subscribers LOVE hearing from me - and I’m showing you to have the same impact on your own list.
  
• I MAKE A SALE FROM EVERY EMAIL:
  Even though over 9/10 of my emails are pure value and not specifically written to sell, I still make money each time I hit 'send'. 
  
• SIMPLE TOOLS - ABSOLUTELY MASSIVE IMPACT:
  I created an incredibly simple yet insanely popular lead magnet aka freebie - a straightforward PDF that addresses a core pain point. It took just 90 minutes to whip up, yet it powered my list’s massive growth. (I’m also including this gem in the mini-course and template bundle because you’ll see exactly what worked and how to replicate it.) 

This is a deeper-than-deep dive into proven tactics that blow up inboxes and drive real action - even when you’re not in launch mode. If you’re ready to amp up your game, to not just reach but to transform your audience into real fans who pay you, then Slam Dunk Email Sequences is your playbook.

In short, I’m going to help you turn your email list into a goldmine that never stops giving. 💰

Social media is the streets, and your email list is your private party.

Facebook, Instagram, TikTok and so on are lively, loud, and wildly unpredictable. You never really own your spot, and one algorithm change could mean your visibility suddenly vanishes. Your email list is where it’s at! 

• YOU control who walks through the door. 
• YOU control the playlist. 
• EVERY subscriber on your list has personally RSVPd, and has quite literally requested that you send them your best content and offers.

They're not just passersby; they are engaged guests who want to be there, making them the perfect audience for your message.

When someone downloads your lead magnet (otherwise known as a freebie), they're not just warm; they’re sizzling hot. Slam Dunk Email Sequences teaches you not only how to maintain this heat, but how to really ramp it up to boiling point. 🔥 I’ll guide you through creating a nurture sequence that steadily cranks up their interest, preparing them for the pitch so when it comes, they’re eager and ready to buy.

NOTE: this isn’t about hard selling. I am anti-sleaze, anti-bro, anti-all-things-icky. The strategies I share will help you cultivate trust and build genuine connections. You’ll learn how to make every subscriber feel valued and understood, not just marketed to. This approach doesn’t just convert; it turns casual subscribers into loyal clients, ensuring they stick around and genuinely look forward to your emails.

So, whether you're starting from scratch or looking to turbocharge your existing list, Slam Dunk Email Sequences will show you how to double it in just 75 days and ensure your new subscribers aren't just numbers - they're future advocates and buyers. 

Ready to turn your email list into a powerhouse of profit and brand loyalty?

Since 2011, I've been copywriting professionally for a diverse range of businesses across multiple industries. I started my career as web content manager and online editor for one of the UK's leading independent music platforms, and I've been in a love affair with the transformative power of words ever since.

For the first six years of my career, I'd often trade words for experience and exposure rather than cash. I did this on the side of my corporate job in investment banking - talk about a double life!

2018 was when I ditched the dreary corporate cloak and went full time with my business. Ever since, my mission has been to empower businesses, brands, and individuals to find and amplify their unique voices through bold, authentic, and stimulating copywriting blended with an utterly distinctive brand identity.

Today, I envision a future where every brand is a fearless expression of identity, inclusivity, and genuine human connection, creating a world where fun, playfulness, and professional excellence coexist seamlessly.

And if you like my vibe, it's probably because I'm the secret ingredient your business is missing. 😉