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Putting employees first, customers second, and shareholders last definitely sounds odd to many when they first see it.
It’s hard to tell the difference between boldness and recklessness, greed and ambition, contrarian and wrong.
Why do you want to get on something with a lot of other people, that doesn’t leave where you want it to leave, doesn’t start where you want it to start, doesn’t end where you want it to end? And it doesn’t go all the time.
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