What you'll learn

The Foundation of Social Media Strategy

  • Why Strategy Matters
  • The Strategy Cycle

How to Clear Objectives

  • SMART Goals Framework

Understand Your Audience

  • Target Audience Psychographics

Determine Your Lead Generation Process

  • Define Your Lead Magnet
  • Marketing with Purpose
  • Lead Generation
  • Creating an Effective Lead Magnet
  • Lead Magnet Ideas
  • List Building
  • Customer Sales Pipeline

Craft Your Message

  • Brand Personality
  • Brand Story

Choose the Right Platform

  • Facebook
  • Instagram
  • Youtube
  • TikTok
  • Snapchat
  • X (formerly Twitter)
  • Pinterest
  • Linkedin

Create and Post Your Content

  • Batching Content
  • The Seven Es of Social Media
  • Social Media Advertising

Application Worksheets

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