When it comes to marketing, most people lead with the “what” (I sell coaching/candles). Many weave in the “how” (ethical coaching, handmade candles). But what about the core of the golden circle that Simon Sinek talks about - the “why”?

The “why” needs to be the clearest of all, because this is the part that will fuel sustainability in your marketing efforts.

Your purpose is always - or should always be - in the mix when you think about your marketing planning. Doing this will make it easier for you to make decisions about marketing and your business as a whole - and not just easier, but also better and in a way that feels more like you.

What I find is that lots of business owners struggle to articulate their “why”. Do you?

Help is on hand.

Here are 34 journaling prompts designed to help you reflect on what it is that really matters the most to you when it comes to your business. They are simple but illuminating!

Download them now for free.