THE PHOENIX
THE PHOENIX
The first room that's ever been built for you.
You know there's more.
More than the life you're living.
More than the version of yourself you've been presenting to the world.
More than what you've been willing to let yourself want.
You've felt it your whole life.
And you've spent your whole life talking yourself out of it.
The Phoenix is where that stops.
This is what becomes possible when you finally stop playing small.
You make more money than you know what to do with - doing what you love.
Decisions feel like freedom, not obligation.
A life that is built BY you and FOR you, not around everyone else's expectations.
Clarity so sharp you stop second-guessing and start moving.
Self-trust so deep and true that you know you can handle whatever life brings your way.
Magnetic energy that makes everything you want start moving towards you.
And a room full of women who see you. Not the version you perform. YOU.
"That's what The Phoenix is. And there is nothing else like it anywhere."
Every other program teaches you what to do.
The Phoenix changes who you are.
There are thousands of masterminds. Hundreds of memberships. Dozens of coaches promising to take you to the next level.
Here's what none of them will tell you:
Strategy without identity is just another to-do list you won't finish.
Community without transformation is just a room full of women agreeing they're stuck.
Coaching without a new self to coach into? It's expensive therapy.
The Phoenix operates at a different level entirely.
Valerie Jones is the only Identity Strategist in the world who takes women from knowing they're meant for more — to actually living it. From self-doubt, to self-leadership, to shaping the world around them
This isn't personal development. This is radical fulfillment from the inside out.
"You will not find this methodology, this room, or this woman anywhere else on the planet."
Here's what $47 buys you every single month:
🔥 IGNITE — The monthly mastermind. Every month has a theme and a mission. Access to full library of recordings.
👑 Live Coaching Calls — Group coaching with Valerie. She sees you at your most magnetic Self & calls you forwards.
⚡ Identity Challenges — Monthly strategies that get you applying the learning in your life in real time.
🏰 The Collective — Women who get you and support you at your highest level. Private Telegram community for accountabiity, connection and support.
Inside The Phoenix, you get me — and a community of women who get you — for $47 a month.
That's not a membership fee. That's the best investment you've made in yourself this year.
The Phoenix was built for a specific woman.
You've always known you're meant for more. You feel it. You've felt it for years.
The Phoenix is where you finally stop waiting and start becoming
This is for you if:
✅ You know there's a bigger version of your life and you're ready to go after it
✅ You want to make great money doing something you actually love
✅ You're ready to stop letting fear, doubt, and imposter syndrome make your decisions
✅ You want to be in a room with women who challenge you, not just cheer for you
✅ You're ready to find out who you actually are underneath everything you've been performing
This is NOT for you if:
❌ You're looking for someone to tell you what to do (I show you that you already know)
❌ You're not ready to be challenged on your own limitations
❌ You want a support group, not a transformation space
The Phoenix is not a soft landing.
It's a launching pad.
Val's coaching has been invaluable in helping me think bigger about my future and move forward with stronger direction and confidence. Her guidance continues to shape how I approach every next chapter.
Kate
Interior Designer, Australia
Working with Valerie was the best investment I've ever made in myself. I had immediate shifts that changed my confidence to go into life and make my biggest goals happen fast.
Susan
Entrepreneur, Scotland
I learned how to become the leader of my self. The clarity and breakthroughs I experienced changed how I make decisions. I'm making more money in less time and I truly feel unstoppable.
Nicole
Lawyer, United States
I can't believe how life-changing it's been to have this group, and to have Valerie's expert guidance. The elevated space and energy is worth the investment, let alone the real life changes that have been the result. For the first time, I'm lit up, excited about life, and making big moves.
Jen
Life Coach, Canada
I've been in the fires of life.
And in the middle of all of it, I stopped following everyone else's rules and built something completely my own.
Now I'm the Identity Strategist that women come to when they're done shrinking.
Author of The Selfish Year (Wiley).
Host of The Selfish Woman Podcast — top 3% globally, 100k+ downloads.
Founder of The Selfish Woman Movement.
Thousands of hours guiding women into higher levels of life, money, and relationships.
Strategist to leaders inside Fortune 500 companies.
I don't teach you how to fit into the world.
I teach you how to make the world fit around you.
"I'm not here to make you feel better. I'm here to make you impossible to ignore."
The room is built. The women are inside.
You've been building toward this your whole life.
A room that was made for you.
A woman who sees all of you.
A collective that inspires you.
$47 a month. No contracts. Cancel anytime.
But you won't want to.
Don't worry, we got you. Here are some answers to your questions.
If you're asking that question, you're probably ready. The women who aren't ready don't wonder — they know they're still in the figuring-out stage. If you've done the work, rebuilt yourself at least once, and you're standing at the edge of something you can't quite name yet — you're ready. This is the room for that exact moment.
Yes. No contracts, no lock-ins. Cancel anytime. But the women who join don't leave — because the room keeps delivering.
Most masterminds and groups teach you strategy. The Phoenix changes who you are. If your current room is focused on tactics, templates, and accountability — that's a different room for a different season. This is identity-level work. You leave not just with better moves, but as a different woman making them.