Download the Lead Magnet Checklist

The best way to sell your services is with an email list. And the best way to fill your email list is by offering a free resource, discount, or webinar, or service in return. 

A downloadable resource costs you no extra time when someone accesses it, and costs you no money on the existing services you offer. It is the best return on investment for marketing your email list.

But it is definitely a place where business owners can get stuck in overthinking mode. So this checklist is designed to help you get a published lead magnet freebie ready to go with as little time for overthinking as possible. 

About the author

Georgina Green is a STEM Specialist tutor and the owner of Green Tutors, a Qualified Tutor Accredited STEM specialist tuition business. In 2024, she was shortlisted for Professional Tutor of the Year, and Green Tutors was shortlisted for Tuition Business of the Year at the National Tutoring Awards hosted by The Tutors' Association.

Georgina graduated with a BSc in Forensic Science in 2005 and has since worked in various analytical roles with companies including Bristol Water, NHS Blood and Transplant, GlaxoSmithKline, and in the Cambridge Covid Diagnostic Testing Centre. She also worked in the Hertfordshire Police control room. Throughout her diverse career, her passion has always been learning and STEM education, leading her to build a team of STEM professionals to inspire students.

Since founding Green Tutors in 2012, Georgina has been committed to supporting students in their STEM studies and career choices. Her team, composed of scientists, engineers, and programmers, has been instrumental in this mission. In 2023, she published "Turn GCSE Stress into Exam Success," a planner designed to support students through their exams with a focus on wellbeing, time management, goal setting, organization, and effective revision techniques.

In addition to tutoring, Georgina has been actively involved in coaching teachers and tutors to transition to online teaching and grow their online businesses through her free Facebook group, one-on-one mentoring, and group coaching sessions since March 2020. She was also a community Science Lead for Qualified Tutor, hosted Love Tutoring Festival 3, and established the Qualified Tutor Connect membership and local Love Tutoring events in Hertfordshire with Rysia Connolly.

Georgina served as the Essex and East of England Community Hub leader for The Tutors' Association, organising networking events for TTA members. In 2023, she co-hosted the Skyrocket conference with Joanne Kaminski and Michael Gibben, offering free training to education business owners. She volunteers in local schools delivering STEM workshops and career events through STEM Learning, STEMAZING, and ELSA Next Generation, and hosts Grace's Space, a social club for children with autism and their families through Tune into ASD.

Away from the desk, Georgina enjoys weight lifting, live music and comedy, playing guitar, reading crime fiction, and spending time with her animals at home.

Testimonials:

• "Georgina is a pleasure to work with - a great communicator and just eager to make improvements in her own business - someone who likes strategy and thinks in those terms. Couldn't recommend working with her more highly." - Katie Stone
• "Georgina was extremely helpful and shared her valuable advice and top tips on how I could go about developing and expanding my business. My growing tuition business would not be where it is today without Georgina’s support." - Portia Smith
• "Georgina has to be THE most organised person I know! She does an amazing job organizing fellow tutors to produce events and is passionate about good STEM education." - Helen Osmond
• "Georgina is a caring and compassionate coach, as well as a great listener. She has helped me to prioritize my goals and given lots of useful recommendations." - Julianna Antyufeyeva
• "Georgina is a gifted educator as well as a wonderful speaker/presenter who provides key insights to tutors building their businesses." - Michael Gibben
• "Georgina has a way of making all things seem possible, and since starting sessions with her I have found myself approaching the non-teaching side of the business with more enthusiasm." - Susan Glover
• "Georgina is a kind and enthusiastic person who inspires young people and supports them at a challenging time of their lives. I would recommend her to anyone who needed her help." - Jude Beveridge
• "Georgina is an exceptional tutor and leader. Organised, encouraging, and insightful, Georgina is a great person to work with and learn from." - Julia Silver
• "Georgina and her team have seen one of my sons through GCSEs with fantastic results and is now on to number 2. Don’t hesitate to use Green Tutors - their support and knowledge are phenomenal." - Anwen Haynes

Contact Information:

• LinkedIn
• Instagram
• Facebook
• Email

Read more at Green Tutors.

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