CHRISTYL BENFORD is the brand strategist and designer of Zeely Creative. She specializes in teaching Women Service Professionals how to execute mindset shifts that eliminate mental roadblocks and self-sabotage, turning their passion and expertise into profitable businesses through targeted branding and entrepreneurial mindfulness.

Before founding Zeely Creative, Christyl was a trainer at a Fortune 300 company with a Saturday side hustle. She was overworked and overwhelmed. Over the years after leaving her corporate job, Christyl launched businesses that offered great products and services, but they lacked clear direction, a strategy, and a defined brand.

She spent endless time on overwhelmingly busy work and trends—posting multiple times a day on social media, hosting weekly livestreams, webinars, challenges, and masterclasses where little to no one would show up, and creating courses with minimum enrollment. Eventually, she learned that the “busy work” meant nothing because of her unclear branding and targeting everyone.

Stepping off the hamster wheel of content overload (input and output), she sharpened her overall brand authority and streamlined her onboarding process. This empowered her to position her personal brand and business to attract the right clients and increase her revenue.

Now, after launching multiple brands, Christyl has made it her mission to teach Women-Owned Businesses and Leaders how to avoid the same costly mistakes. She works with them to reclaim their time, improve mental focus, and elevate their overall brand and positioning so they too can launch, grow, and scale profitable personal & professional brands. She does it all with the love and support of her amazing husband and beautiful daughter by her side.