Diversify Your
Association Revenue


11am - 3pm eastern time

Grow and Diversify Your Association Revenue

In this live workshop, we take a high-level, strategic approach to growing and diversifying revenue. What’s the difference? We believe that associations need to think beyond tactical, short-term quick fixes by developing a sustainable approach to focused and disciplined revenue growth.

People like associations because they are communities of connection. This workshop explores how to leverage this connection by learning to practice continuous discovery, create more value, and to monetize engagement. New revenue comes from focused choices to become distinctive and unique in the marketplace.

In this interactive, outcome-based workshop, we will:

  • Identify, document, and analyze existing revenue streams.

  • Apply a strategic framework to identify new revenue sources and possible program spinoffs.

  • Find new markets for existing (or new) products or programs.

  • Prepare a high-level strategic revenue roadmap.

  • Develop and communicate a value proposition for key revenue drivers.

  • Leave with new product ideas, all leverageable from your existing offerings.

Please join us!

Enhance Engagement


Make your association indispensable by creating a culture of longitudinal connection and learn to monetize engagement. 



Leverage underutilized value into new products that members want. Use these new products to build new revenue streams.



Utilize a repeatable product framework to unearth new ideas and develop new processes in order to reach new people.



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