Design a Product Portfolio for your Association
THURSDAY, JUNE 8, 2023
11am - 3pm eastern time
Design a Product Portfolio for Your Association
This is a live, engaging intro to designing a product portfolio for your association.
A product portfolio is an intentional way of organizing your association's programs, services, and products in order to identify hidden value, make linkages, create a platform for planning, and achieve interdependence across the entirety of the value you create for, and deliver to, your members.
In this interactive workshop, we will address the following:
Define and describe the indispensability of a product portfolio.
Analyze your current offerings.
Organize your offerings into a high-level product portfolio.
Identify interdependencies and find new value for your membership.
Use your portfolio as a strategy, planning, or budget tool.
Keep your portfolio updated and timeless.
Please join us!
Enhance Engagement
▬▬▬▬▬▬▬
Make your association indispensable by creating a culture of longitudinal connection and learn to monetize engagement.
Grow
Revenue
▬▬▬▬▬▬▬
Leverage underutilized value into new products that members want. Use these new products to build new revenue streams.
Transform
Culture
▬▬▬▬▬▬▬
Utilize a repeatable product framework to unearth new ideas and develop new processes in order to reach new people.
Testimonial
Get the latest thinking in association innovation
Questions?
Contact us
Thank you for getting in touch!
One of our colleagues will get back to you shortly.
Have a great day!
