How to Design a 
Product Portfolio

FRIDAY, JUNE 7, 2024

12pm - 2pm eastern time

DESCRIPTION. All associations create value.

This live, online workshop helps you organize, position, and leverage your offerings to help you identify patterns, tease out new opportunities, and better serve your members.

Learn how to root out needless duplication and create efficiencies!

This workshop will also introduce you to the association product competencies.These can be used to help you better design, develop, and get to market new products.

Learn how to become a lean, value-driven association.

Register today!

WHAT YOU WILL LEARN. In this outcome-based workshop, you will learn how to:

  • Define and describe the indispensability of a product portfolio.

  • Analyze and map your current offerings.

  • Organize your offerings into a high-level product portfolio.

  • Identify interdependencies and find new value for your membership.

  • Use your portfolio as a strategy, planning, or budget tool.

  • Keep your portfolio updated and timeless.

HOW YOU WILL LEARN. We do learning differently in the product community.

  • Live. This workshop is a live, online experience.

  • Engaging. We are a learning community. Our learning model is facilitator-led, peer-based, engaging, and fun.

  • Tool-based. We use tools, frameworks, and models to help you engage with, understand, and apply course concepts.

  • Applied. Our learning model is designed for practical use. You will be able to immediately take what you learn and apply it to your association.


  • A high-level product portfolio for your association.

  • New patterns of opportunity and cross-offering synergies.

  • New energy.

  • New momentum.

  • New colleagues.

OUR PROMISE. We will offer a money back guarantee if you are not satisfied.

Register today!

How to Design a Product Portfolio

A live, engaging intro to designing a product portfolio for your association.

$195.00 USD


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