29TH MARCH, 2026 | 3-7PM
An immersive journey to transform your wardrobe, discover emerging designers, and master conscious fashion
What is the Fashion Journey and why should you come
The New Own Fashion Journey is an immersive experience in Rome, where fashion becomes an adventure and sustainability becomes a game.
Forget standard talks: here, style is interactive, hands-on, and personal.
Here is what you’ll experience in 4 hours:
A Gaming Experience
Grab your official guide at the entrance. Travel through our stations, solve challenges, and collect all the stamps!
Insider Access
Meet emerging Roman designers, and learn the secrets, stories, and techniques behind their unique creations.
Final Reward
Complete your journey to unlock exclusive rewards and a final surprise.
Participating means taking an active role in the future of style.
Every action leaves a mark.




THE CORE OF THE JOURNEY
1. PLAY WITH FASHION
Don’t just watch, participate! Step into a world where you can touch the fabrics, try the garments, and experiment with styles firsthand.
2. MEET THE MAKERS
Get behind-the-scenes insights from emerging Roman designers. Learn the stories, techniques, and secrets directly from the creators themselves.
JOIN THE COMMUNITY
The Fashion Journey takes over The Social Hub! Connect with fellow fashion explorers in a creative, playful environment.
What people loved about our last journey 💚
- Discover emerging Roman brands
- Explore sustainable fashion in a playful, creative way
- Join a community of fashion explorers
ABOUT US
Who we are
The New Own is more than a brand, it’s a movement dedicated to rewriting the rules of fashion.
We have created a fashion rental marketplace for conscious style lovers. We make it easy to explore unique pieces without overconsuming, giving garments more opportunities to live.
By connecting our community with emerging and local designers, we create a space where self-expression, affordability, and responsibility come together.
More than a platform, we’re building a movement, where style, fun and consciousness go hand in hand.

Meet the TNO Crew

Mackenzie

Irene

Arianna

Sara

Abhi

Seba

Beatrice

Jacopo
THE VENUE:
THE SOCIAL HUB
Located in the heart of San Lorenzo, The Social Hub is more than a venue, it’s a global community of innovators.
📍 Location: Viale dello Scalo San Lorenzo 10, 00185 Rome (Near Termini Station)
⚡ The Vibe: International, creative, and high-energy.
Reserve your seat!
📅 Date: Sunday, 29 March 2026
⏰ Time: 3-7 PM
📍 Location: The Social Hub, Rome
🎟️ Limited spots - hop aboard and start your journey!
Solo or Squad? Bring your friends or meet your new "travel buddies". No one journeys alone ☺️
Are you a The Social Hub Member? Contact us to claim your free spot. (Only 18 available!)
Your Fashion Journey Pass
4-hours Gaming Experience
Meet Local Sustainable Designers
Join our #NewOwners community
Live Rental
Learn how your style can make an impact
Final Reward and surprises
€9.00
Cheaper than a cocktail, way more memorable ✨
FAQs
Don't worry, we got you. Here are some answers for your questions :)
If you still have doubts or questions, contact us via e-mail or IG and we will get back to you asap!
Your 9€ ticket grants you full access to The Social Hub dedicated areas, your official Fashion Passport, all interactive activities, and the chance to unlock exclusive rewards at the finish line.
We understand that plans can change! You can request a full refund up to 15 days before the event. After that period, tickets are non-refundable, but they are transferable so you can always gift your "boarding pass" to a friend who wants to start their own Fashion Journey! For any doubts or questions please contact us at [email protected] :)
It means you won't be sitting and listening to a lecture. You’ll be moving! You'll solve challenges at different stations, interact with designers, and collect stamps for your passport to unlock rewards.
Yes! The experience will be in Italian, but don’t worry our team is international: we will provide English support for anyone who needs translation.
The Social Hub is located in Via di Scalo S. Lorenzo, 10.
By Train/Walk: It’s a 10-minute walk from Termini Station (Via Giolitti exit).
By Tram: Take lines 3 or 19 and get off at the "Scalo San Lorenzo" stop.
Absolutely. In fact, many of our participants do! The challenges are designed to be completed in small groups, so we’ll team you up with other fellow explorers as soon as you arrive. It’s the easiest way to make new friends while you play!
Yes! You’ll have the chance to try on and rent unique pieces from emerging Roman designers directly during the event. It’s the perfect way to test a new look before making it yours.
Not at all! The Fashion Journey is designed for everyone, from style enthusiasts to curious explorers. The stations are intuitive, fun, and designed to guide you through the experience regardless of your background.
Days
Hours
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We are waiting for you 🤍


